| 2024 PORTFOLIO |
Countless hours of pre-production and logistics, perfecting every detail on set, making sure no frame is out of place in post-production. This is video production in a nut-shell. While every campaign is an opportunity to unleash passion and creativity, the examples below have a special place in my heart...
2024
HARLEY-DAVIDSON AUDIO POWERED BY ROCKFORD FOSGATE
Two iconic premium brands teaming up for the loudest OEM motorcycle audio system ever created. In 2024 Harley-Davidson rolled out the “Harley-Davidson audio powered by Rockford Fosgate” products into their model year ‘24 Street Glide and Road Glide models. My team was tasked with creating video collateral for the 360 marketing campaign. The client wanted a fast paced aggressive look and feel… The only hangup, the bikes were strictly confidential and couldn’t be shot outside of a studio environment. We rose to the challenge of capturing the look and feel of the iconic brand, without the ability to include riding footage.
ASSIGNMENT
Highlight the partnership between Rockford Fosgate and Harley-Davidson on the new 2024 motorcycle platform. Key goals: generate interest, inform customers, drive sales, support consumers post sale.
PRE-PRODUCTION
Ideate. Strategize. Refine. Create various pitch decks and present concepts to senior management and exterior stakeholders. Once concepts were agreed upon, my team and I created shot-lists, story boards, production schedules, scripts, etc.
PRODUCTION
Keep confidentiality of unreleased bikes at top of mind while staying laser focused on attention to detail. Incorporate dynamic camera movements and angles, various frame rates and shutter speeds to create a fast paced and aggressive tone.
POST-PRODUCTION
Experiment with textures, sound effects, visual effects, and pacing to achieve the desired look and feel. Turn around collateral in a timely fashion to be both on-brand and under budget. Complete revisions within both companies to meet legal guidelines and brand standards.
RESULTS
20 pieces of content created, all of which were internationally dispersed by Harley-Davidson and Rockford Fosgate. Content was featured on websites, product details pages, social media, dealership showroom floors, print advertorial imagery, etc.
LAUNCH VIDEO
Highlight campaign messaging. Build hype. Generate interest.
PRODUCT OVERVIEW / TECHNOLOGY VIDEOS
Educate consumers. Qualify customers.
INSTALLATION VIDEOS
Support consumers post sale.
JEEP AUDIO KITS
Premium audio manufacturer Rockford Fosgate developed solution based audio kits for the Jeep Wrangler and Jeep Gladiator platforms. My team was tasked with creating video collateral to support the launch of these audio kits and it’s accompanying advertising campaign. RF wanted a high end video campaign, specifically seeking to mimic the production quality consumers would expect to see from a vehicle manufacturer like Jeep. These audio kits are plug and play and are designed to match the OEM interior trim level. Making these audio components feel like they were an extension of the vehicle and the Jeep experience was a must in the collateral.
2023
ASSIGNMENT
Give consumers insight to our Rockford Fosgate’s unique design process. Highlight what makes our product and process unique. Capture Wrangler and Gladiator models in different geographical locations to appeal to various demographics. Stylistically, aim for a production value consumers would expect to see from JEEP. Show consumers that these audio kits enhance their experience without taking up any additional storage space.
PRE-PRODUCTION
Ideate. Strategize. Refine. Create various pitch decks to present concepts to senior management. Once concepts were agreed upon, hire talent, voice over artists, secure locations. Create shot-lists, scripts, production schedules, etc. Plan logistics of getting picture cars to separate locations.
PRODUCTION
Attention to detail for product shots and actors performances. Capture product placement to illustrate it’s seamless integration into vehicles.
POST-PRODUCTION
Timely delivery of assets after revisions internally. Maintain brand voice whilst pushing it into a new narrative direction.
RESULTS
12 pieces of content created. Including 15 & 30 second OTT advertisements, product launch video, product overview video, installation videos, teasers, and internal content. Additionally, images we captured on location were utilized in print collateral and sales assets for a cohesive look throughout the campaign.
LAUNCH VIDEO
Highlight campaign messaging. Build hype. Generate interest.
PRODUCT OVERVIEW / TECHNOLOGY VIDEOS
Educate consumers. Qualify customer.
OTT ADVERTISEMENTS
15 & 30 second advertisements created. Above is the 30 second ad.
COCKTAIL COUNTRY CLUB
Cocktail Country Club, a premium golf apparel company, reached out to me for a brand launch video and supporting social media assets to help introduce their brand to consumers. The main goal was to capture their brand voice and highlight their unique visor design. The brand is premium but not pretentious, holding reverence for items of the past, infusing energy of the edgy golfer who likes to enjoy a cocktail or four on the course.
2023
ASSIGNMENT
Capture the brand voice and aesthetic for a “best foot forward” introduction to consumers. Highlight the uniqueness of the visor (branding, tee holder, color ways) whilst capturing the attitude of the brand.
PRE-PRODUCTION
The client had a solid grasp of the desired aesthetic for this campaign. They created their own mood boards and inspiration imagery. Client requested faded and gritty visuals, like that of an old-school film camera. In collaboration, we sourced color grading and film grains to inspire our approach on set.
PRODUCTION
A brand built by golfers for golfers. This meant authenticity to the game was an absolute must. No faking or cheating anything, the game comes first. Consumers in this space can sniff out a poser in the blink of an eye.
POST-PRODUCTION
Experimentation with color grades, film burns, and adding film grain to give this content a faded and gritty vibe.
RESULTS
6 pieces of content created. Including product launch video, website header video, and social posts. The video collateral helped to drive brand exposure and sales at launch. The company has recently delved into additional golf products and is planning to another content campaign for 2024.
SOCIAL POST
Highlight product. Build brand awareness.
SOCIAL POST
Build hype and brand awareness.
BRAND LAUNCH VIDEO
Introduce the brand and it’s product to consumers.
MADLUVV
Known best for their patented eyebrow stamping kits, Madluvv jumped into new cosmetic product lines in 2023 and recruited me to help create content for their upcoming ad campaigns. This brand blew up on tik tok, and they love fast paced edits. I worked with them to capture their new product line and refresh their commercial content for the “brow-stamp.”
2023
ASSIGNMENT
Capture new product lines and introduce them to the market. In addition, re-introduce old product lines with a new aesthetic. Beauty, ease-of-use, and uniqueness should be evident and apparent.
PRE-PRODUCTION
Client sourced models and products and wanted input on storylines and creative. Pitched ideas and concepts to help give the brand a strategic and aesthetic edge.
PRODUCTION
Our focus was to make everything high-key and beautiful. Sourced lighting and locations that best suited these goals. On-location vignettes were designed to convey ease-of-use. Various models were used to appeal to a wide demographic.
POST-PRODUCTION
Experimented with different visual languages and musical tracks to cater to the clients wants and needs.
RESULTS
Commercial content for OTT distribution, social content for brand awareness, tutorials for product details pages, and various other website and social content. The brand has seen increased exposure and sales since the campaign.
PRODUCT DETAILS PAGE - WEB HEADER
Highlight product. Generate Interest.
SOCIAL POST
Build hype and brand awareness.
30 SECOND AD
Re-introduce the “brow-stamp” and it’s ease-of-use to customers.
SHAKING CRAB
Shaking Crab is a cajun boil seafood restaurant in Boston. When they reached out to me and my team they were absolutely killing it in Boston but had their sights set on expanding into surrounding markets. They wanted video content to introduce their brand and restaurant to more consumers. They also wanted to address a concern surrounding their eatery. They were worried about the messy nature of their food and lack of consumer knowledge on how to dissect certain shellfish. We designed content to invite seafood enthusiasts of all walks of life to give Shaking Crab a try. Phones down, bibs up, let’s get messy and enjoy a meal together!
2019
ASSIGNMENT
Introduce the brand to additional audiences. Knock down barriers to entry, make getting messy and eating with your hands feel fun and exciting.
PRE-PRODUCTION
Pitched concepts and ideas that were relatable to target demographics. Went outside of the norm for restaurant branded content. Aimed for long-form video content which would draw the audience in and make them stick around. Wanted consumers to associate the fun and funny content with the brand message, encouraging consumers to not take themselves too seriously.
PRODUCTION
Capture different pieces of content to address several different initiatives from the business owner. Secure locations and talent in Boston and Providence. Film various different types of content
POST-PRODUCTION
Crafted storylines and content in post-production to fit clients wants and needs.
RESULTS
Facebook marketing campaigns that drove hundreds of thousands of views to the content. Consumers flocked to old locations and new. Substantial sales increases in established markets and new markets.
LET’S GET CRACKIN’
Show consumers that shell food enthusiasts range in skillset. Encourage noobies to accept that and laugh at themselves instead of taking themselves too seriously.
ON THE FIRST DATE
Eliminate consumer conception that Shaking Crab is a risky date night spot because of it’s messy nature.
SHAKING INTO PROVIDENCE
Hang out with Kevin and Julius as they head to Providence to see the progress of their new restaurant location. This allowed for us to introduce brand history and infuse their backstory to consumers in a new market.
Wanna see more?
Head over to my work page to see other campaigns and videos I’ve worked on recently!